Happy customers prove that you offer great service and they help you acquire new customers. The more people who advocate for you and your local business the better. Google reviews help you turn happy customers into brand advocates and earn more business referrals It helps you get ahead of bad reviews with proactive responses. If you haven’t already claimed your Google My Business listing, then you need to now.Ĭlaiming your Google My Business account is free and it’s the first step to managing your online reputation. Google reviews are essentials to maintaining control over your business reputation But reviews stay top-of-page for about three months. Tweets stay top-of-feed for around 18 minutes. This is why what customers say about your business on Google My Business carries more weight.Īnd unlike Facebook posts, tweets, and other review sites, Google reviews have a relatively long shelf life. Whereas prospects look at online reviews for social proof that other people are using your services and finding success. Google uses recent reviews as a key ranking factor for local SEO and search. Recent reviews matter to Google and your prospective customers. Google reviews have a longer shelf life and carry more weight And ultimately it helps you understand the way they see your business. Actively collecting reviews and customer feedback makes customers feel more valued. Collecting Google reviews helps you gain insight from feedbackĪsking customers to leave a review and getting feedback can lead to insights and stronger customer service.Īs a business owner, you need to know the truth about how customers view your product or service. Whereas unprompted reviews average 3.89/5. However, a 2019 BrightLocal study indicated that 76% of consumers who were asked to leave feedback actually did it.Īnd according to recent research, asking for reviews produces higher average review scores 4.34/5. This is because it's easier to trust the opinion of others who’ve already had experience with a business.īut you won’t get more positive reviews unless you ask for them. In fact, mobile searches for 'best' and “reviews” have increased by 80% and 35% respectively in the past few years.Īnd 86% of customers read reviews when in need of a service.

Reviews greatly influence customer behavior - especially when potential customers are searching for local services near them. Google reviews help you build social proof and solidify your reputation